It’s likely your existing customers will be the best source of continuing business after any crisis.
- Target your best customers with offers
Identify the customers who generated the most profit for your business in the past or who have the most potential for additional sales and actively engage with these customers specifically. It’s common knowledge that often 80% of your sales will come from 20% of your customers. Go back and contact them.
- Research what else you can sell
Conduct online surveys or ask customers directly to discover what other products or services they might be interested in. There could be possibilities to joint venture or sell to complementary businesses and take a margin.
- Investigate creating a customer loyalty scheme
Building a loyalty system with points or loyalty cards is a great way to encourage more frequent purchases and track your customers’ buying habits with the data you collect. This can also help identify sales opportunities.
- Use your customer database to target offers
Collecting customer emails or addresses enables you to contact them with special offers, new items or useful information.
- Train staff on ways to improve sales conversions
Make sure your business has friendly, helpful staff that are well trained to take advantage of converting enquiries into sales. Run training sales sessions to identify how you can encourage staff to develop their sales skills.
- Build a community through social media
Start a social media channel (Facebook, LinkedIn, Twitter, Instagram, etc whichever is most relevant to your customers) and talk about your business to increase your profile.
- Identify any cross-sell opportunities
List the products or services your customers have previously bought and then match complementary items that you could sell to them.
- Review your business plan
Go over your business plan to evaluate and update anything that’s recently changed. Check you’re still on track for your growth goals and make any necessary adjustments.